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Berlin and London-based label Nothing But Nice Records has given a home to a single from a tongue-in-cheek project whose sound, meanwhile, is nothing to joke about. Arnold Schwarzy‘s “Pump It To The Über Max” released on the label January 20th.
“Pump It To The Über Max” starts off straightforward enough, but the song’s crisp, layered sonics are evident from the onset. A syncopated beat structure finds its way into the arrangement at intermittent segments, at which times the classic synth sounds give way to more contemplative atmospheres.
“To kick off the New Year we’ve got a digital release coming at you from the mysterious Arnold Schwarzy,” wrote the label in a lighthearted post. “All we know about him is that apparently he once lifted a dumbbell so heavy that he fell through the floor.”
Nothing But Nice was founded in 2020 by artists James Andrew and Charley. In addition to the label, the outfit promises “a multidisciplinary platform transcending music, arts and fashion.”
Purchase “Pump It To The Über Max” in digital format on the Nothing But Nice Records website.
