The trials of 2020 have not prevented Beatport from forging strategic partnerships. In October the download store inked a royalties deal with Sentric Electronic, and now it’s purchased Loopmasters in full for an undisclosed sum.
Loopmasters operates as a record label specializing in sample packs for sound designers. The Brighton-based company founded in 2003 also includes subscription service Loopcloud and plugin library Plugin Boutique. Both will be included in the buyout. Loopmasters Founder Matt Pelling and Plugin Boutique General Manager Gareth Halsall will continue to head up their respective brands while reporting to Beatport.
“Matt Pelling and the entire Loopmasters team are world-class people who have built amazing products for the producer community that simply belong in our ecosystem,” said Beatport CEO Robb McDaniels.
“The phenomenal growth of Plugin Boutique, the leading global seller of virtual instrument plugins, and the recent launch of Loopcloud, an innovative subscription service for the samples market, are a testament to the talent of their team, and we couldn’t be happier to welcome them to the Beatport family,” he continued.
Beatport and Loopmasters have yet to announce any new integrations resulting from the buyout at the time of writing.
Image credit: Loopmasters
