Situated at Instituto Valenciano de Arte Moderno (IVAM), a new exhibition displays posters and flyers from the once-lively Valencia club scene La Ruta del Bakalao.
Featuring 86 flyers and 130 posters from the ’80s and ’90s, “Ruta Gráfica: Designs For The Sound Of Valencia” is taking place until June 12th, 2022. Including works by cartoonists and graphic artists, the exhibition falls within the framework of the World Design Capital Valencia 2022 initiative.
“The goal is to afford a unifying narrative on the evolution of the graphic design that grew up around the scene, one of its lesser-known aspects,” reads a statement on the IVAM website. “The point of departure for the exhibition walkthrough is Valencia’s longstanding tradition in comics and illustration, connecting with the arrival of modernity in music and aesthetics in the eighties, and ending up in the digital technologies that defined the final phases of the phenomenon.”
“The exhibits are supplemented by numerous interviews with the various agents involved in the design process — designers, artists, printers and cultural managers — along with a selection of classic posters and merchandising from the time,” they added in regards to other activities throughout the exhibition period.
For more information on the exhibition and IVAM in general check the promo video or their website.