NAMM is Completely Online in 2021 – and It’s Free

by | Jan 10, 2021 | Event, Stories | 0 comments

Anaheim’s winter National Association of Music Merchants (NAMM) conference is taking a much different approach amidst the ongoing COVID-19 pandemic by going fully virtual in 2021.

NAMM’s Believe in Music Week begins the week of January 18th and features many hours of programming and seminars hosted on To offer more, NAMM has made the entire showcase free by registration.

NAMM President and CEO Joe Lamond said: “While it remains unsafe for us to gather in person in January, Believe in Music week will use new, intuitive technology to connect us all… Believe in Music week will be a critical step for our industry to help us prepare for the new year and new opportunities.”

NAMM is also rolling out an interactive marketplace. The platform will connect buyers and sellers to make transactions via state-of-the-art AI matchmaking and networking tools. NAMM’s iconic showfloor will air via Gear TV, allowing attendees to view new products and software safely from their homes.

Two event staples of NAMM week are also taking place in a virtual format this year. The 36th Annual TEC Awards recognizes the companies and musical artists and innovators in audio technology. To round it out, the Top 100 Dealer Awards will give honors to music retailers for best practices and creative innovation.

Virtual Roots

The National Association of Music Merchants is a non-profit association founded in 1901. The organization’s mission is to strengthen the music products industry and promote the pleasures and benefits of making music. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation‘s efforts to advance active participation in music making.

Since 1901, the NAMM Show is every January in Anaheim, California at the Anaheim Convention Center. It is one of the two largest music product trade shows in the world; the other is Musikmesse in Frankfurt, Germany.

Register for NAMM’S Believe in Music Week for free hereSelector will provide highlights and updates on new music technology throughout Believe in Music Week.

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