Pioneer’s Entry-Level DJ Gear Sales Increased During COVID-19 Shutdowns

by | Dec 8, 2020 | Industry, Stories | 0 comments

At a time without nightclubs and concerts, many are using this opportunity to learn how to DJ themselves – at least, that’s what Pioneer DJ‘s sales show.

Mixmag reports that the equipment manufacturer has seen an increase in sales of their DDJ-200 and DDJ-400 entry-level controllers. The relatively inexpensive $149 and $249 price points make them an attractive starter choice for those looking to get their feet wet.

Considering the excess free time those following public health recommendations are seeing during the pandemic, it makes sense that more people would be looking for new hobbies. While the report mentions no specific numbers, the company has stated that sales are up from the same time last year.

Entry-level gear has not been Pioneer’s only focus during this time. Many DJs and gearheads may remember that back in September, they released their high-end CDJ-3000. The new model is the most current iteration of their flagship product. In addition to the CDJ, in the fall, they updated their Rekordbox software to include TIDAL support and allow artists to edit tracks within the application.

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