SoundCloud is making good on a promise from nearly two years ago. At Amsterdam Dance Event 2018, the company shared plans for hardware integrations that would allow disc jockeys to access their entire catalogue during performances. SoundCloud DJ has now launched, and it’s supported on a number of manufacturers’ hardware and software.
Serato, Pioneer DJ, Native Instruments and Denon DJ are a few of the brands that offer SoundCloud DJ integrations. The service costs $19.99 a month, and SoundCloud claims that it’s “the largest catalogue of any offline plan at a lower price than the competition.” The Virtual DJ and Algoriddim integrations also offer in-app track data, and they plan to introduce more tools for DJs in the future.
SoundCloud’s Second Chapter
SoundCloud’s journey to financial success has not been a swift one. Alexander Ljung and Eric Wahlforss founded the company in 2007, but it hemorrhaged money for the first decade of its lifetime. When The Raine Group and Temasek Holdings purchased a dominant share of the company in 2017, Ljung stepped down as CEO to make way for former Vimeo CEO Kerry Trainor to take his place.
Trainor’s tenure has seen SoundCloud add value to its subscription service and amass more paid users as a result. In 2019, the company posted double the revenue ($200 million) and a narrower net loss according to Music Business Worldwide.
More information on SoundCloud DJ can be found in this blog post.
Image credit: Brandon Erlinger-Ford