With the ongoing COVID-19 pandemic ensuring foreseeable demand for live-streamed music performances, Amazon Music has forged a potentially valuable partnership. The streaming platform has announced an integration allowing for users to access artists’ Twitch live streams from the Amazon Music mobile app.
After a content creator connects their Twitch channel via Amazon Music for Artists, their Twitch live streams will now appear on their artist page in the app. Users can sign up to receive updates when one of the artists they follow goes live, and the new service also has its own dedicated page. Variety reports that more than 1,000 streamers signed up for the service in its first day.
“This new feature couldn’t arrive at a more crucial time in the industry,” said Amazon Music Director Ryan Redington. “Together with Twitch, we’re making it possible for artists across all genres, at all moments of their careers, to harness the social power of live streaming to create more engagement with their recorded catalogue.”
More information on the Twitch integration can be found on the Amazon Music website.
Image credit: Caspar Camille Rubin