NTIA Launch #LetUsDance Campaign for Increased U.K. Aid

by | Jul 24, 2020 | Industry, Stories | 0 comments

Earlier in the month, Night Time Industries Association Chief Executive Michael Kill forewarned that the U.K. government’s relief package for the arts let nightlife “slip through the cracks.” Now, the organization is taking a more proactive approach with an initiative called #LetUsDance.

Nightclubs, the campaign argues, are a component of the country’s arts and culture overlooked by lawmakers amid the COVID-19 pandemic. To affect change, the NTIA are calling on supporters to post photos from creative spaces with the hashtag and image layover. They have also drafted up a letter to be sent out to constituent MPs asking them to take up the matter with the Chancellor and Secretary of State for Digital, Culture, Media and Sport.

#LetUsDance isn’t the first campaign spearheaded by the NTIA since the coronavirus crisis began to unfold. Three weeks ago, their #LetTheMusicPlay initiative received 1,500 signatures and likely played a role in the £1.57 billion package announced by lawmakers a few days later.

At the time of writing, Massive AttackCaribou and Four Tet are among the artists who have cast their support for #LetUsDance. Learn more on the NTIA website.

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