COVID-19 will continue to prevent Mixmag from operating as usual. The dance music publication had “paused” their print magazine in April, and now it appears they will not reintroduce their flagship product until 2021.
Employees laid off by the publication were the first to share the news. Mixmag parent company Wasted Talent‘s director, Nick Stevenson, later confirmed it. “Due to the global pandemic, Mixmag‘s print magazine was paused in April and will remain paused until we bring it back next year,” he told Resident Advisor. “Although the print magazine makes up just a small part of our revenues we are all immensely proud of it and we look forward to its return. Until then, Mixmag continues to reach over 100 million dance music fans every month through daily digital, social and video content from our 16 international Mixmag offices.”
From Disco to Dubstep
Mixmag has covered dance music since the years that marked house music’s birth. Founded in 1982, the first issue was published in February of 1983 under the name Disco Mix Club with post-disco group Shalamar on the cover. Dave Seaman, a globetrotting DJ who served as editor, later adapted it from a newsletter for DJs to a magazine covering all facets of dance culture.
The publication has exchanged hands a few times in the decades since. It was bought by EMAP Ltd. in the mid ’90s, who then sold it to Development Hell following a 2003 decrease in sales. As of 2017, it is an asset of Wasted Talent – a company previously known as Mixmag Media Ltd.
Mixmag‘s staff have yet to announce a specific date range for the print magazine’s relaunch at the time of writing.