Electronic music is among the industries hit hardest by the ongoing COVID-19 crisis. With that in mind, a consortium of professionals have launched a relief initiative for brands across the globe called FACE the Music.
The London not-for-profit association was founded by Tracy Bakala of Yoyaku Agency, Roberto Blach of Zero Logistics, Isis Salvaterra of Toi Toi Musik, and Agustin Schlesinger of Buenos Aires club Avant Garten. Representatives on behalf of MUTEK, Fabric London, BPM Festival and Minibar are among those who have cast their support.
FACE task themselves with “creating a dialogue with decision makers in politics and culture and national governments to investigate ways to be supported and saved” in addition to providing a variety of services for music professionals.
“As a reminder, nightlife has not only been suspended worldwide, but it’s also a sector facing the most uncertainty about how and when it may re-open fully,” reads a passage of their press release. “While national efforts to save this culture are under discussion in places recognizing nightlife such as Berlin or Amsterdam, FACE has identified the need for a collective and coordinated international response in the rest of the world as well.”
Similar initiatives have shown promise in recent weeks. Shortly after 1,500 artists signed UK Music‘s #LetTheMusicPlay campaign, U.K. Prime Minister Boris Johnson announced a £1.57 billion relief package for the arts. The Night Time Industries Association then called attention to how the the proposal overlooked nightlife establishments, prompting lawmakers to set aside £2.25 million of the sum for music venus.
All electronic music brands and professionals are eligible to become members of FACE the Music by filling out a form on their website.
