London nightclub Fabric recently announced its reopening plans. Among them: No photography or video on the dance floor.
“Fabric is London’s home for underground music, always aiming to create a feeling of self-expression on the dance floor,” reads a post to the club’s Instagram account. “As we approach reopening, we are introducing a strict no photo and no video policy at the club. Stay in the moment and put away your phone, enjoy the night.”
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Fabric Cofounder Cameron Leslie further explained the club’s reasoning. “Fabric has always had a no camera policy, but as camera phones proliferated that became harder to enforce and we got a bit lax about it,” he said.
He continued, “Going forward, we want to re-emphasize the policy so that we encourage people to stay in the moment, protect the dance floor experience, and avoid social media stress or anxiety.”
The new rule follows an announcement of their grand re-opening event: a 42-hour long weekend show starting July 23rd. Fabric originally intended to host the same show on June 25th. A spike in the COVID-19 delta variant forced the city to extend social distancing guidelines until July 19th, four weeks from the original June 21st date.